Our Story.

“Make sure you’re wearing your best pyjamas; you never know who you might meet in your dreams.”

As a young boy growing up in South Africa one of my fondest memories was of my grandmother saying, “make sure you’re wearing your best pyjamas to bed, you never know who you might meet in your dreams tonight.” An effortlessly stylish lady, she would say this each night as she got me ready for bed. My Grandmother’s name was Isabella Robb and she has been my inspiration behind this brand.

After years of travelling the world, designing for luxury brands and designers like Paul Costello and Ralph Lauren, I’m finally launching Isabella Robb. In honouring her, I feel like I have finally found myself. 

I hope you get as much joy out of wearing the Travajama, as I had designing it.

- Alex van Baalen.